Traditional Manufacturer's Representative firms in the industrial market focus on selling commodities either directly or through distributors. Manufacturers of higher value capital equipment typically hire direct sales representatives absorbing the high cost of salary and benefits until the sales representative can increase sales enough to support their fixed cost and then increase sales even more to produce a profit for the company. It is an ROI model that is difficult to justify in today's business climate and many small to medium size capital equipment manufacturer's do without a professional sales and marketing person. Often, it is the owner of the firm that performs those activities to the detriment of other more important strategic business activities.

Composite Automation,LLC provides the sales and marketing activities to companies that are in the composites market with high value solutions in the North American composites market that is comprised of aerospace, defense, automotive, wind, etc.   When I launched Composite Automation, LLC I carefully selected partners and associates based on their ability to deliver unique and innovative solutions to composites manufacturing applications. Finally, we all share a passion for outstanding customer service with the intent of developing longstanding relationships.

About Us
Peter Richter
Director of Sales - Canada
Over 30 years of experience in the application of mechanical, electrical and industrial automation components and systems for manufacturing. My career has brought me through the full gamut of manufacturing incuding  food, pharma, discreet, process, batch, etc. The composites industry has many of the same challenges. All manufacturing shares the same goal which is to increase throughput, reduce waste, maximize quality while keeping a sharp eye on cost. 

I have been working with composite part manufacturer's since 2004 being mindful of these goals and know that to be successful, I must help customers achieve them as well. My technical experience includes not just an understanding of the systems that Composite Automation represents but more importantly the common composites manufacturing issues prevalent in the industry.

My hobbies include adoring my grandchildren, golf, fishing, skiing, and zydeco dancing with my lovely wife.  Connect with me on LinkedIn or Facebook.
John Melilli             President - CEO
Peter Richter
Located in Cambridge, Ontario, Peter manages our activities in Canada, Mid Central US and Europe.  Fluent in English, French and German, Peter feels home where ever he finds himself helping customers improve their composite manufacturing processes.  With over 30 years of experience in industrial sales and marketing in the high performance composites market.  Directed sales, product development and strategic accounts at Virtek and Gerber.  Focused on sales to manufacturing and process companies in the US and Europe engaged in consultative, solution selling of complex capital equipment. Able to understand the situation or problem, both technically and commercially, its implication which creates a need and articulate an engagement plan in which a solution could be provided. Identifying the ROI by understanding the cost of the problem is one of my skills.            
               Connect with me on LinkedIn!

  Gary Taylor
Senior Account Manager- Western US
Located in Southern California, Gary manages our activities in California, Nevada  and New Mexico. Gary has been involved in manufacturing with a specific focus on machining for close to three decades now. His experience with CNC machining finished composite parts led him to pursue and successfully develop a relationship with Composite Automation, to further assist companies "before the chip or dust gets made". He is at his best when helping customers improve their manufacturing processes.

He plays soccer, and SCUBA dive's when he is near warm water.   Connect with Gary on LinkedIn!
  Jorge Armendariz
Director of Business Development- Mexico

Located in the Southwest Borderplex region of El Paso, Texas, US and Ciudad Juarez, Chihuahua, Mexico.  Jorge promotes business development activities in Mexico and Latin America including the Southwest region of the U.S. (Texas and New Mexico).  Jorge is bilingual and fluent in English / Spanish and enjoys working with customers and understanding the complexity of technology projects and finding viable engineering and manufacturing solutions related to composites & engineering materials.   Jorge enjoys traveling, hiking, riding horses, mountain biking and enjoys spending quality time with his wife and children.
Connect with Jorge on LinkedIn
Jorge Armendariz
  Guillermo Alanis
VP of Business Development- Mexico

Guillermo manages Composite Automation's business development activities in Mexico and Latin America. Guillermo is bilingual and fluent in English / Spanish and has been working for more than 15 years in the automation industry developing engineering solutions. Guillermo enjoys basketball, reading, videogames, teaching STEM base courses for kids and enjoys spending quality time with his family.


John Porter
  John Porter 
Director - Business Development - NW US

John lives just outside Salt Lake City where he has been involved in advanced composites and honeycomb for aerospace, automotive and industrial markets for over 30 years.  In his experience he has successfully worked with companies to develop products and processes that achieve performance and manufacturing goals.  After starting his career as a stress engineer, he moved to positions doing Applications Engineering, Product Management and Marketing.  He covers the upper central and Northwest US and of course the composites rich area in Utah.     Connect with John on LinkedIn


When not completing his honey dos, you'll find John on a golf course or in the mountains:  skiing, biking or hiking.


Composites Automation

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Innovative Composites Manufacturing Solutions
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